Resume

Mikhail Tsirelson

Zoom ID: 655 776 8044 Slack

Read and download the detailed Word version. Additional Information for a recruiter

EDUCATION

Saint-Petersburg State University of Film and Television, Russia.	MFA Film and Video
Platt College of San Francisco.	Diploma in Computer Graphics

I HAVE:

Imagined new and improved existing products;
Championed User Experience every step of the way, from the general product concept to the last pixel on the screen;
Researched the existing demographics and created new users’ journeys;
Conducted user interviews and testing sessions;
Designed best of class UIs and assured their full compliance;
Played key roles in marketing decisions and worked hand-to-hand with the developers;
Designed hand-tooled HTML/CSS web sites, ads, presentations, collaterals, products and swags, animations, tutorials, trade shows and everything else for the companies below:

–

2000 – now

Nighternet

Owner, Principal Designer, freelance, contract

Various key roles in concept, design, production and testing for:
Accenture, ArcSight (HP), Armadillo Fiberoptics, Bunton & Clifford Architects, Blackhawk Network, Connectinc, Convergys, Corda, CTB McGraw-Hill, DAI, DewMakers, DigitalThink, Enterprise Training (UK), Frito-Lay, FrontRange, HarvestMark, Humphrey Instruments, Genoa, Guzik, iLog, Insurity, Integrity Arts, Heartwood Studios, HewletPackard, Keiser Permanente, KLM Creative, Landor Associates, Leviton, LiederDesign, Linkbit, LinktedIn, Manugistics, Mcmillan Publishing, Metron, MiniMicro, NetManage, NetTaxi, Nevis Securities, Novartis, Oracle, Pacific Beverages, PetTrax, Pijamanation (Belgium), PayPal, Resurfx, Retek, Rigel, Rodan+Fields, Rogers Telco, Ringcube, Sephora, Siege Works, Simply Interactive, SkyDog, Society for Head and Neck Anesthesia, STG, Sun Microsystems, Sygate, Sylent, Symantec, Swifttest, TheAggZone, Tria Beauty, UC Berkeley, Vasco Securities, Versonix, Vertex Pharmaceuticals, Viquity, ViiV Healthcare, WorldNet, WinTeam (France), Xaqti, Zultys and many more..

07/21 – 10/23

Experian

Principal UX Designer, PaySafe Medical Billing System.

–

07/14 - 12/20

eBay, Inc.

07/14 - 05/19. Senior UX Designer, Mobile & Developers Ecosystem.
05/19 - 12/20. Principal UX Designer, eBay Customer Support

Principal designer for:

eBay "Help Hub" pages:

Seller Help (desktop and mWeb)
"Inflow" help
Live and async chat
Conversational bot

Customer Support Agents' tools:

Agent Desktop
Communicator - phone, chat, email
Service Hub - SalesForce-based future unified CS tool

Principal designer for:

eBay Developers Portal:

Marketing and "how-to" pages
Discoverability tool - let new developers to figure out which API to use
Security: Keys, Token, authentication (migration to Oauth), etc.
Documentation
API Explorer - a developer's playgound
Blogs, forums, events

Speed initiative for desktop, web and native mobile apps

Native mobile app release management tool

All Buy API-related projects

Mentoring Hub

App Center

Fulcrum - the service lifecycle portal and many other internal data management tools

and dozens of other projects, big and small.

–

10/13 - 07/14

Complete Genomics

Principal UX Architect and Designer

Principal architect and UI designer for Revolocity, a mass whole genome sequencing line.

Designed a first of its kind UI for genomics.

Researched various uninterruptible manufacturing process UI best practices, liquid handling automation, etc. Created logic flows, wireframes, fully interactive prototypes. Design all UI HIFIs, redline spec, CSSs.

Created logic flows, wireframes, fully interactive prototypes. Design all UI HIFIs, redline spec, CSSs.

Delivered all UI HIFIs, redline spec, CSSs.

–

04/13 - 09/13

Intuit

Principal UX Designer, QuickBooks desktop

Facelift for the 15-year old but still the best QuickBooks for Windows:

"My Quick Books" - the admin panel for more advanced users.

Re-designed the "Money Bar" - a personal income tracker.

One click checks ordering UI.

–

03/13 - 06/13

US Bank

Senior UX Designer, Mobile

Wealth Management, Student Banking, Small Businesses.

Designed and prepared for handout all wireframes, mocks and specs for jQuery UI framework.

–

01/12 - 10/12

Cisco

Senior UI Designer, Network Management Technology Group

Cisco Prime, NCS, Lumos, Collaboration, Assurance

UX Design Pattern Library to support over 128 device OSs.

Played key role in migrating many legacy applications to a unified Ajax-based RIA (dojo.js)

Participated in major release review, CSS bug scrub

Mobile version of the Network Manager.

–

04/10 - 01/12

Agile Point

Principal Designer, UI/UX Lead

AgilePoint Enterprise Manager:

Reimagined workflow and UI design to migrate to Silverlight
Created wireframes and UI samples
Led team of Engineers and Technical Writers to create a functioning prototype
Produced UI elements in Silverlight

AgilePoint Envision. Conceptualized and deigned new vector-based stencils

New Corporate DNN CMS-based web site.

Trade shows.

–

09/02 - 02/07

Silvaco

Senior Designer, UI/UX, web, print

Electronic Design Automation from TCAD to tapeout:

Created and produced all company collateral and web materials.
Created interactive presentations for web and trade show booth.
Billboards and Trade show display graphics.
UI/UX design for Silvaco Expert (an IC CAD application).

–

10/97 - 12/20

Chevron Texaco

Senior Designer: web, interactive, mobile

Dozens of big and small projects: web, print, video, trade shows. From the original concept to the final production.

Techron2Go: Station Finder, ExtraMile and Havoline apps for iPhone:

Created basic concept, workflow and wireframes to adopt company’s station finder to the finger touch and gesture – based interface
Worked with the developers to assure the pixel-perfect fusion of the standard iPhone features with company design guidelines
Produced all UI elements, specified timing and transition

Chevron HR site re-design:

Concept for the Company new "warm and personal" HR site
Interviewed HR personnel, senior geologists, rig operators and gas station workers about their unique experience
Produced large amount video/audio and interactive pages for the site

texaco.com redesign

Texaco Car of the Decades:

Visualized the idea of “Car as Art” for the user-driven vintage car pageant and web forum to fuse the esthetics of Texaco with typical vintage car user sites
Created wireframes and UI for the main content and user upload and vote pages
Edited video/audio/FX for Texaco’s own entry in the contest – a sponsored LandRover Adventure
Produced original graphics, design and UI for various pages

Chevron Product Company:

Combination of photo, art, 3D, video and interactivity into one fluid and exciting web experience played around “hot spots” on the new gas station
Supervised video production: people interviews, fly-troughs, etc. to match graphics and 3D. Used green screen and on-location techniques for camera matching
Created final graphics, video edits and Flash

ExtraMile store:

Web site and monthly updates for all EM deals

–

10/05 - 09/07

Applied Materials

Interactive design for eLearning

Designed and developed over 20 eLearning courses, ranging from simple Contractor Orientation to complex Tool and Clean Room Certification courses:

Worked with the management and legal department to define the safety and legal requirements of the legacy training compliance (SCORM)
Architected large training courses to allow workers to go at their own pace with frequent live progress monitoring and reporting
Produced graphics, simulation, navigation and final assembly

–

04/01 - 08/01

CTB McGraw-Hill

UI/UX Designer, online courses

Project “Monarch” - migration of the entire paper-based K7 education materials system to the net:

The challenge was to re-design the interface at the project’s last stage, when most of the modules where developed
Worked with key engineers and managers to allocate the most problematic areas and ways to fix them in a VERY short time (i.e. without wireframes and flow charts)
Worked within limits of HTML/JS only for 100% user compatibility
Created a 50+ page document to help developers to avoid most glaring mistakes in the future, especially when no professional design help is at hand

TOOLS

UI/UX Design	Figma, Sketch, Zeplin, Adobe, paper, pencil, whiteboard
Prototyping	Axure, Hype, Invision, JustInMind
HTML/CSS	Espresso, Dreamweaver, CMS, Chrome Dev Tools.
Productivity	JIRA, Wiki, MS Office, Google tools, GitHub, Slack
Presentation	PowerPoint, Keynote, Google Slides
Motion and 3D	Cinema 4D, AfterEffects, Premier, RealFlow, Zbrush, LogicPro