Problem: the nature of any drug-related info is that even a smallest mistake or misrepresentation can cost the company millions of dollars.
Target users: ViiV (or any big pharma) sales representatives, MDs, PharmDs.

Solution:

  • Design a portal to handle large amount of constantly updated info in various formats: scientific articles, charts, audio, video, etc.
  • Create powerful filtering system to handle permissions, hierarchies.
  • Add customization option, favorites, "my Viiv" personalized page.
  • Display info in a tree-like hierarchy or in form of pages.
  • Be able to hide/remove all irrelevant information with one click.

(click on red outlined box to drill down the info tree)
 
 

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